A writer's search for journalism in the age of branding

Moe Tkacik's bittersweet reflection on journalism in the age of meltdown makes compelling reading. Here's a flavor of what happened when she joined the Wall St Journal's LA bureau:

And so when the time came to resume the regimen of inquisitions into whether Barbie dolls could reclaim supremacy from the insurgent Bratz, or rappers could be convinced to switch sneaker brand allegiances from Nike to Reebok, and was the preeminent patron saint of pre-adolescent sartorial taste Britney Spears or Avril Lavigne . . . well, that was something of a relief, too. The biggest relief, though, would come when I was fired.

SUBMITTED BY SUSAN MOELLER ON TUE, 04/06/2010 - 14:53

Reposted from the World Bank's People Spaces deliberation Blog